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Angelspot Kidz Ecommerce Website Re-Design Case Study

ECOMMERCE WEBSITE REDESIGN

client
ANGELSPOT KIDZ N MUMZ ONLINE STORE
launch
24 July, 2018 at 1:00 am
services
Ecommerce Website Re-Design

  • Competitive Analysis
  • Clean Website Codes
  • Front End Website Development
  • Bespoke UI Design
  • Mobile Responsive Web Development
  • Content Management System - CMS
  • Blog Creation and Integration
  • Product Gallery Integration on the website
  • Graphic Design
  • Online Payment Integration
  • Functional Payment Gateways Integration and Setup
  • Working Website Contact Form
  • Digital Marketing
  • Search Engine Optimization - SEO
  • Search Engine Marketing - SEM
  • Email Marketing
  • Social Media Management
  • Social Media Marketing
  • eCommerce
  • Online Store Development
  • Digital Marketing Strategy
  • 24/7 Technical Support
website
www.angelspotkidz.com

Ecommerce Website reDesign Project Details

Angels spot kidz and mumz prides itself in providing your kids (ages 0 – 14 years) with top of the class quality baby fashion from the most popular brands and designers from the United Kingdom (UK) to meet your children’s need at competitive prices with convenient shopping and quick delivery to your door step.

The store is located at a mall that generates less physical traffic and this negatively affected the business in terms of product sales and brand visibility. There was a need for a professional and engaging ecommerce website that would help the business generate more sales by attracting actual buying customers on the internet.
This is the primary aim of the business and the admins had to put this idea into a more actionable step by contacting Abule Graphics to ensure they fulfill their set goals.

To learn more, readup the article on How To Choose The Right Website Design Agency.

THE PROBLEM

poor website


Angelspot's Challenge

Before contacting Abule Graphics, Angelspot Kidz n Mumz had a functioning website (running for over 3years) which generated little or no traffic and had a very high bounce rate due to the following factors:

  1. The previous website did not present the business as the fastest growing online store in Abuja, Nigeria
  2. The previous website was difficult to manage
  3. The previous website was not responsive (did not adjust when viewed on mobile) and the letters were very small, this altered proper communication of information to website visitors
  4. The previous website loaded slowly on mobile and desktop devices
  5. The previous website had too many broken link
  6. Poor choice of colors and typography which made the website unappealing to visitors
  7. Very high Website Bounce Rate
  8. User engagement and experience on the website was generally poor
  9. Graphic Designs were not professional and looked bad
  10. Call To Actions (CTAs) were not strategically placed on the previous website pages
  11. Too many broken links (links that lead nowhere) on the website pages
  12. Poor structure in terms of Silo and lacked proper website content segmentation
These challenges really altered User engagement and pushed the admin of the business in search for a professional Ecommerce Website Deveveloper to help them achieve all their set goals and increase sales.



HOW WE SOLVED IT

angelspot-ecommerce-website-case-study-abuja-nigeria.jpg

Are you ready to get a professional website that gets you NOTICED, CHOSEN and REMEMBERED ?

Abule Graphics' Solution

Abule Graphics unleashed their unique voice on the Internet and helped promote their brand and increase product sales in the following ways:

  1. Our representative discussed wth the company representative to get a clear view of all their achievable goals
  2. Our team designed a user-friendly and 100% responsive website and integrated social media platforms particularly Facebook and Instagram to further boost the firms brand awareness and generate more leads
  3. Our team Updated all product listings on the website
  4. Our team made sure the images and codes were compressed and cached for faster loading to improve user experience
  5. We enabled and setup User Registration, signup and account profile sections on the website
  6. We created and integrated a blog section on their website to enable distribution of insightful content through content marketing and social media shares
  7. We Integrated and Setup a WooCommerce Plugin to enable active sales on the website
  8. We Integrated and Setup preferred Payment Gateways on the website

After All these have been done, we boosted their online visibility further in the following ways :

  1. We did a comprehensive analysis of their top competitors
  2. Our team came up with a winning strategy
  3. We uptimized their websites for both Search Engines and Website Visitors with relevant keywords and engaging contents


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