Have you ever sat down and thought that why fonts are so important in our lives that we tend to see them everywhere? This article will best portray the answer and its importance in the company’s branding. We all must have experienced the fact in life by passing through a company billboard, and at first glance, we didn’t like the idea of their logo or font selection even though they are selling our desired product. Why is it so? Their …
Tag: design
It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least. Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at …
Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships. People think focus means saying yes to the thing you’ve got to focus on. But that’s not …