Have you ever sat down and thought that why fonts are so important in our lives that we tend to see them everywhere? This article will best portray the answer and its importance in the company’s branding.
We all must have experienced the fact in life by passing through a company billboard, and at first glance, we didn’t like the idea of their logo or font selection even though they are selling our desired product. Why is it so?
Their font selection has made us think about their company so instantly that we didn’t bother to check what their company is about and their products. It might be possible that their fonts election wasn’t up to the mark or didn’t compliment the products they were selling?
If you are a professional designer, then you must be aware of this verity that fonts give a special message to its readers. Moreover, fonts are the first impression that people will get about your company so why to compromise on it?
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Importance of Fonts in Company Branding
Do you believe that our mood alters according to the fonts we read on billboards, restaurants, or anywhere? It is because every font has a special message. For example, if you go through a board of a company written with comic sans, a perception will click on our mind about that particular company that it is humorous, fun, or young. On the other hand, if any company has chosen New Times Roman, the company is selling some classic products, or if Helvetica Neue font is used, it is about Space or NASA.
When you initiate a brand, you have to think from the ground; it takes every possible thing to become a brand. For a brand’s identity, everything matters. Neglecting font decisions could be the distinction between your future customer picking you or some other organization for their business. Even if your organization has the ideal logo, and you can’t change text styles for your web-based media subtitles, the text styles in the illustrations you make an offer via online media and the fonts you use over your site are similarly as significant as the logo.
Let’s focus on the 4 primary Font group that have further different sub-categories. Still, today our focus will remain on the leading group, including Serif Font, Sans-Serif Font, Decorative Fonts, and handwritten fonts. It will likewise depict that why they should be used and what message they deliver to the audience.
Group 1- Serif
If we need to describe Serif Fonts in a few words, it would be Timeless, sophisticated, and classic. One of the significant advantages of using this font group is its readability. They permit people to get frustrated because it enhances the readability factor and let people understand the context appropriately. If you want to give a proper headline on your company’s billboard or want people to understand it fully, I would recommend you make Serif Fonts your choice because it will let people understand what your company is about. Various leading companies such as Tiffany use this font for their logo, and it inevitably gives a sense of sophistication.
Group 2- Sans-Serif
Sans-serif fonts don’t have additional features like Serif Fonts. However, they have many similarities with Serif fonts except that they don’t contain little lines jutting off the letters’ finishes. Just with a bit of difference, it completely changes the personality of fonts. It is the modern and approachable font considered one of the highly readable fonts, even more than Serif. It let people thoroughly enjoy the context because of large sections of text. If you want to highlight some text, then this group of font should be your priority.
Group 3- Handwritten
They are the group of fonts written with hands, and due to its extensive family, every family might differ in meaning. They are unique and personal; that’s why they grow extensively. Even the tex is not written with hands, yet this font will make you feel personal and modern like it is actually written with hands. If you want to give a touch of modernism and be personal with the logo design, what can be a better option than Handwritten fonts? Have you ever noticed the Disney logo? It is also written with the same font.
Group 4- Decorative
As the name describes, it decorates the billboard or logo where you use them. They are a modern and iconic font category that is the first choice for those who want to touch modernism. While all appear to be totally unique from each other, these text styles interface together through the character they depict: fun, flashy, and engaging. Taking a gander at these logos makes you need to comprehend what the organization is. Whatever font you select, make sure it better compliments your brand or organization; only it will let you succeed in the market.
Important Points to Keep in Mind
Let’s talk about a few rules that you should keep in mind whenever designing a logo for your brand.
1 – Don’t use Excessive Fonts
Whenever you design a logo, stick to 2 fonts and don’t exceed the limit. When you use 3 or 4 fonts in a single design, it will look odd and drag the user’s attention. Moreover, it will enhance your workload. Using 2 fonts will give a professional look to your design. It is the first rule that should be considered.
2 – Be Consistent
Consistency is an essential element that should not be neglected in any case. Whatever font or group of fonts that you have selected at the start, remain stick to it. If you use multiple font groups in a single logo, it will destroy the structure and won’t remain eye-catchy.
3 – First Impression Should be Impressive
When you talk to a person for the first time and seem boring, the person won’t like to bother you again, and the same is the case with your designs. If it appears dull and boring in the first place, why one will bother to check again? Hence make sure your first impression won’t go wrong because it will hard to be changed in the future.
Fonts may be minimal but are of great importance when building your brand. The visual representation of your company should not be taken lightly.
I suggest you reflect on these ideas I have stated above through your social media designs and posts because they will help you attract potential clients and help you build a successful brand.